From museography to digital: the daring journey of Laure Parent-Lim (EXEC. ED. 2022)

After more than five years orchestrating museum projects for prestigious institutions such as the Louvre Abu Dhabi and the Musée de l'Armée aux Invalides, Laure Parent-Lim (De Vinci Executive Education class of 2022) decided to reinvent herself. Her goal? To combine her project management skills with a constantly evolving field: digital technology!

It was during her MBA in Marketing Communication and Innovation that she discovered email marketing and decided to make it her specialty. First as a work-study student and then in a position at the Casino Group, where she remained for four years, she managed around 40 weekly campaigns for more than 2 million subscribers, optimizing newsletters, segmentation, and websites while integrating innovations such as NFTs and AI to maximize digital performance.

Today, Laure puts her digital expertise to work for BNP Paribas Entreprises in a consulting firm. 

For anyone hesitating to go back to school: it is possible to combine passion and strategy! Laure's career path is proof of that. Success does not follow a single path: with curiosity, perseverance, and an open mind, you can create your own opportunities and completely reinvent yourself.

Replay of the interview

The MBA MCI website and its alumni network: https://mbamci.com/