MBA in Digital Marketing & Strategy: Lev Mukhin (EMLV 2018), Taking the Plunge to Transform His Career in the Digital Sector
Choosing an MBA is often a strategic decision. For Lev Mukhin, this step was much more than just an academic milestone: it transformed the way he thinks and works, while opening up new career opportunities. Now working in the SaaS sector, Lev reflects on his experience in EMLV’s Digital Marketing & Strategy MBA program and the impact it has had on his career.
A program that stands out for its unique combination of features
For Lev, several factors made this MBA a must-attend.
“A one-year format, a curriculum built around digital business transformation, and Paris. Each of those alone would have been interesting — together, they were hard to say no to.”
Beyond the academic content, it was the balance between technical expertise, strategic understanding, and immersion in an international environment that won Lev over. This choice quickly proved to be a catalyst not only for his career but also for his personal and professional vision.
Changing Perspectives to Grow
The MBA didn’t just provide skills—it transformed the very way I approach challenges.
“Professionally, it reframed how I approach problems — less "how do I build this" and more "why are we building this, and for whom." Personally, it pushed me into situations where technical confidence wasn't enough, and that discomfort turned out to be the most valuable part.”
This ability to question one’s choices and adopt a strategic vision is crucial in a sector like SaaS, where technical expertise and business vision must constantly align.
From Web Development to Digital Transformation
Lev’s career path is a story of diversification and adaptability. He began as a web developer before moving into the banking and consumer electronics sectors, where he explored the dynamics of digital transformation within large corporations. Today, he works in the SaaS industry, where his technical skills and strategic vision complement each other on a daily basis.
Gradually, the MBA played a key role in this progression.
“It's not something I can pin to a single moment — but over time I found myself in different kinds of rooms, trusted with different kinds of decisions. Something had shifted, and the MBA was a big part of that.”
Who is this MBA designed for?
Lev emphasizes the ideal profile for this program: experienced professionals who feel that their expertise alone is no longer enough to take the next steps.
“This MBA is for you if you've got real work experience but feel your career has hit a ceiling that expertise alone won't break through. It's for people who want to lead transformation — not just survive it. ”
He also highlights the importance of authenticity in the application and experience.
“Be honest about why you're applying — not polished, but genuine. The cohort is experienced and international, so authenticity matters more than a perfect application. And once you're in: the city is part of the program whether you treat it that way or not.”
The Network: A Driver of Growth and Opportunity
Finally, Lev emphasizes the importance of the Alumni network. This active network allows members to stay connected, share experiences, and contribute to the school’s collective momentum.
“Staying involved is less about personal gain and more about wanting the school and its students to keep moving forward. Small contributions, but they add up. ”
For Lev, the MBA was not just an academic program: it was a catalyst for transformation, a career accelerator, and an invitation to push his own limits.
Find all the information here about the MBA programs offered at EMLV
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