At Lucky Cart, Marie-Ange Nivet (EMLV 2019) puts data to work for product performance

Marie-Ange Nivet, a 2019 graduate of EMLV's dual Digital Marketing & Data Analytics course at EMLV and IIM Digital School, is now living it up as Product Manager at Lucky Cart, an innovative company specializing in e-retail media. Portait!

Working with the tech and data science teams, she designs tailor-made solutions using transactional data as a marketing lever. The aim is to personalize the consumer's shopping experience thanks to a detailed understanding of their behavior, while boosting the effectiveness of advertising campaigns.

Marie-Ange plays a key role at the interface between technology, data and customer needs. She steers the development of innovative products based on artificial intelligence and real-time analysis of purchasing behavior, enabling Lucky Cart to offer ultra-targeted, effective campaigns.

Marie-Ange's career is a perfect illustration of how data, properly harnessed, can revolutionize the shopping experience. Thanks to her expertise, she helps bring brands closer to their customers, combining performance, relevance... and innovation.

Read EMLV's article