Webinar | AI & Entrepreneurship: Gen Y & Z Women in France and Peru

AI opens up new opportunities for entrepreneurship. But does it also influence the desire to start a business? And do women of Generations Y and Z perceive these opportunities in the same way in France and Peru?

On Tuesday, November 10, EMLV invites you to explore these questions during an international webinar organized in collaboration with CENTRUM PUCP Business School (Peru).

At the intersection of AI, women’s entrepreneurship, and cultural differences, this event will draw on a joint research project conducted by the two institutions to better understand how AI can influence the entrepreneurial aspirations of younger generations of women.

Practical Information

• Date: Tuesday, November 10, 2026
• Time: 5:00 p.m. to 6:30 p.m. (Paris time) - 11:00 a.m. (Lima time)
• Format: Online, via Zoom
• Language: English

Two experts to compare perspectives from France and Peru

Hajer Kefi

Professor of Information Systems and Management at EMLV Business School, France.

Sylvia Santisteban

Associate Professor at CENTRUM PUCP Business School, Peru, and Ph.D. candidate in organizational psychology at the Universidad Peruana Cayetano Heredia.

On the agenda: four key questions

• AI & Entrepreneurship: How can new technologies transform entrepreneurial opportunities and the desire to start a business?
• Women’s Entrepreneurship: What opportunities and challenges do women face when starting their own businesses?
• Generations Y & Z: How do the new generations of women view entrepreneurship in the age of AI?
• A France–Peru Comparison: What role do cultural contexts play in entrepreneurial intentions?

What if AI were also reshaping entrepreneurial ambitions? Join us on November 10 to discuss perspectives, challenge conventional wisdom, and explore new possibilities!