Master class M1, avec le Cniel (Centre National Interprofessionnel de l'Economie Laitière)
Master class M1, with Cniel (Centre National Interprofessionnel de l'Economie Laitière)
When: Monday, December 2, 2024, 2pm to 6pm
Where: Maison du Lait, 42 rue de Châteaudun, Paris 9ème (RER Saint-Lazare or Chaussée d'Antin, M° Trinité d'Estienne d'Orves)
Topics covered:
*Focus on the missions of the Communication, Marketing and Influence and Public Affairs divisions.
*France Terre de Lait, an approach based on shared responsibility for all players in the dairy industry.
*BtoB approach; Prerequisites: ARPP role / messages & claims
Global strategy (axes, objectives, means, results)
Examples: Flagship in Shanghai (La Crèmerie) / organic press trip (Foodservices)
*BtoC approach / Global strategy
Examples: Health communication / Influential partnerships in France / Influential partnerships abroad - Emirates
*Media approach / Public decision-makers / Global strategy
Examples: Press trips / National and European institutional lobbying
REGISTRATION: https://forms.office.com/e/05GWW072HW
Staff
