Résumé
:fire: Envie d’explorer le marketing autrement ?
Passionné(e) par le marketing et son pouvoir de raconter des histoires impactantes, j’ai construit mon expertise en stratégies physiques et digitales au sein de groupes emblématiques comme Nike et Amaury Sport Organisation. Mon parcours m’a permis d’évoluer dans des environnements dynamiques, d’innover et d’adapter des stratégies performantes sur des marchés variés, en France et à l’international.
:light_bulb: Pourquoi me choisir comme mentor/intervenant ?
Une approche concrète du marketing, inspirée de cas réels et de mon expérience terrain.
Une vision à 360° intégrant branding, retail, digital et storytelling.
Une passion pour la transmission et l’envie de vous donner des clés actionnables pour réussir.
Si vous souhaitez apprendre, échanger et vous challenger sur les tendances marketing actuelles, je serai ravi(e) de vous accompagner ! :rocket:
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:fire: Want to explore marketing differently?
Passionate about marketing and its power to tell impactful stories, I have built my expertise in physical and digital strategies within iconic groups like Nike and Amaury Sport Organisation. My journey has allowed me to thrive in dynamic environments, innovate, and adapt high-performing strategies across various markets, both in France and internationally.
:light_bulb: Why choose me as your mentor/guest speaker?
A hands-on approach to marketing, inspired by real-world cases and field experience.
A 360° vision covering branding, retail, digital, and storytelling.
A passion for sharing knowledge and providing actionable insights for success.
If you’re eager to learn, exchange ideas, and challenge yourself with today’s marketing trends, I’d be thrilled to guide you! :rocket:
Expériences professionnelles
Emea digital direct marketing - platform lead
NIKE
Crm france
LACOSTE , Paris
De Mai 2025 à Aujourd'hui
Digital direct marketing – platform lead
NIKE , Hilversum - CDI
De Septembre 2023 à Aujourd'hui
Drive EMEA marketing strategyfor Nike'sDigital Ecosystem, aligning digital
channels to the consumer journeyand business objectives.
. Prioritize seasonal storytelling, identifying key cities and business needs while ensuring
alignment with both marketing and commercial priorities
. Co-create and optimize online-to-offline (O2O) experiences, enhancing the consumer
journey and elevating brand presence across digital and physical touchpoints
. Apply a data-driven approach to optimize decision-making, generating insights to refine
digital strategies and improve customer experience
Emea key accounts trade marketing manager
NIKE , Saint-ouen - CDI
De Août 2021 à Aujourd'hui
Manage marketplace transformation strategie sto deliverseamless O2O
consumer experiences
.Coordinate 020 assessments for 50+ distributors across EMEA, identifying key
opportunitiesandleveragingbenchmarkstoreachmarketplacestandards (Accenture)
. Develop and implement trade marketing strategies for key accounts in EMEA
synchronizinglocalmarketingandwholesalecalendars,aimingtoattractnewaudiences
andsupportgrowthandincreasedmarketpenetration
.Co-createpremiumretailconcepts inEMEAwithelevated020consumerexperiences
(Flagship opening,storerefit, instore experiences…)
. Monitor and analyze performance of trade marketing activations, ensuring continuous
process improvement and adaptation of global tools to regional needs
Wholesale trade marketing manager
NIKE , Paris - CDI
De Janvier 2018 à Aujourd'hui
Influence and coordinate 360 marketing strategy at Courir
. Negociate and execute co-branded mutlichannel marketing plans to amplify product
innovation and elevate brand presence online and offline channels
.Partner with merchandising and sales teams to optimize collection presentation and
improve the shopping experience both in-store and online.
. Create and scale a training program for field teams to communicate on the latest
product innovations at distributors
. Monitor and optimize annual marketing budget planning
Category trade marketing manager
NIKE , Paris - CDI
De Octobre 2015 à Aujourd'hui
Lead the trade marketing strategy across DTC and distributor channels,
creating integrated campaigns that drive product visibility and sales
. Implement trademarketingcampaignsat DTC and Wholesale,adapting global assets
to the specifics of the French market and localizing Visual Merchansing
.Create brand plans and brief agenciesto design immersive, premium activations that
strengthen consumer engagement and brand preference (workshop, customization
booth…)
.Track andmeasure campaign performance through focus groups, retail tours and
campaign reports torefine future strategies and elevate brand presence
Retail operation and licensing manager
AMAURY SPORT ORGANISATION A S O , boulogne billancourt - CDI
De Octobre 2015 à Aujourd'hui
Define and activate the Merchandising & Licensing Program ($2M)
. Establish Brand guidelines for ASO events licensed products
. Sale, and deliver Event hospitalities programs(TDF,Dakar)
. Coordinate the Event Official Shop -Hire,train and manage on sitestaff-100pax
Emea digital direct marketing - platform lead
NIKE
Formation complémentaire
International Business
London South Bank International
2009 à 2010
Associations
Parcours officiels
Langues
Français - Langue maternelle
Anglais - Courant
Espagnol - Courant
Compétences
Centres d'intérêt
- Sport (Trail / Triathlon) Mentorat RSE / Economie Circulaire
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